Marketing Plan To Extend The Nursing Homes Occupational, Physical, And Speech Therapy Services To The Elderly Community.

MARKETING PLANTO EXTEND THE NURSING HOME SOCCUPATIONAL , PHYSICAL , AND rowing THERAPY SERVICES TO THE ELDERLY COMMUNITY TABLE OF CONTENTSINTRODUCTIONTHE EXECUTIVE thickset and BACKGROUNDTHE ORGANIZATIONAL and MARKETING MISSIONSTHE MARKETING GOALS and OBJECTIVES SWOT ANALYSISMARKET SEGMENTATIONMARKET TARGETINGMARKET POSITIONINGMARKET STRATEGIES and TACTICSTHE IMPLEMENTATION SCHEDULETHE emotional state into SYSTEMSTHE ORGANIZATIONAL STRUCTURETHE MARKETING BUDGETTHE CLOSING STATEMENTINTRODUCTIONChanges occurring in Health caution delivery and Medicine are the result of social , scrimping , technological , scientific forces that watch evolved in the 21st hop fall out speed . Among the most significant changes are shift in sickness patterns , advanced technology , subjoind consumer expectations and high be of wellness flushfulness . These factors have reoutlined medical practices to fit into the changing wellness delivery system . Thus , Medical Profession is ` trustworthy to the society . i .e . obliged to the laws regulating the workal act . This ` right is usually spelt out in patient of assistance Documents established by hospital associations and medical associations or councils of all(prenominal) country (Suzanne , 2004 . In addition , medical profession has defined its standards of accountability through a formal work out of Ethics . The Riverside Convalescent Hospital , 375 Cohasset Road , Chico , CA 95926 ,with a patient capacity of 99 has now rigorous to extend the Occupational , Physical , and Speech Therapy services to the patriarchal communityTHE EXECUTIVE SUMMARY and BACKGROUNDTHE STRATEGIC MARKETING PLAN (SMPThe strategical Marketing Plan (SMP ) of this health lot organization aims to brand the remote community in need of occupational , physical therapy and vocabulary therapy in the city of Chico init! ially and then in the entire state of California . The prime reason for coat numbering the resumed community is that1 .There has been a recent significant increase in the number of decrepit patients in hospice compared to those in mitigative care units of hospitals and2 .

There is a significant increase in the number of occupational hazard reports as stipulated by OSHA among the elderly population in the verge of retirement . in heterogeneous industries THE HOSPICE CASESThese days elderly patients prefer to receive their end animation care in a hospice rather than in alleviative care units of hospitals . Hosp ice is a coordinated programme of inter corrective care provided generally in the home of the terminally giddy patients . The Palliative care is the comprehensive care for patients whose disease is non responsive to cure and hence are terminally carsick . In the historical two decades in that respect has been a study of enormous order of magnitude in the alleviant care segment and various factors have been identified identical , respecting patient s goals preferences and choices , attending to the medical , stimulated , social and uncanny needs of the person , using strengths of interdisciplinary resources , acknowledging and addressing concerns and building mechanisms and systems of comport .Many terminally ill patients sanction only when they do non receive adequate care for the symptoms accompanying their serious disease . But , Unfortunately , at that place is a perennial dearth of occupational , physical and speech therapists in the health care system in the re gular army . Thus , there is a growing demand...If yo! u want to get a bountiful essay, order it on our website: OrderCustomPaper.com

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