China and India’s Youth Demographics and Trends Essay

As the unify States continue to grow over the years, it is certain that we should also ack at one timeledge that separate countries impart be expanding also. We tend to focus how each dry land is increment in technology but there argon many different trends that we be forgetting. Youths in china and India tend to follow their own trends. We result discuss china and India by describing the products (goods and function) that interest their young person markets, comparing and contrast the micro- and macro-environmental forces that female genitalia influence the marketing strategies for these products, and analyzing the marketing strategies of these two countries and compargon them with Western-based consumption marketers. It has been projected that in the near future the youthfulness in chinaware is going to be the main part of consumer spending in that country alone. The current population of the Peoples Republic of China is estimated to be al most(prenominal) 1,390 ,510,630. Chinas population makes up around 19.3% of the publics population (World Population Statistics, 2014). According to The Hindu (2014), the population in the age-group of 15-34 increased from 353 million in 2001 to 430 million in 2011. Every ternary person in an Indian city today is a youth (Shivakumar, 2014). The most real component to successful marketing is to realise the loyalty of the youth. Todays consumers relate to brands that help define who they are and who they will like to be in the future. The youth in China are now deciding what they want for their own lives. In the past, their parents and elders were deciding and choosing what was trump for them. The families did non fetch much money. Unlike the youths in the U.S., the youths in China are more focused on more of what they need. They want to take care themselves out and define who they are. They are finding more way to differentiate themselves and be unique.Most consumers under the age of 28 are not g ood at saving money. This is because they figure that they will not have to worry about anything in the future. People tend to worry about things when the problem arise, instead of preventing the problem ahead of time. In a recent survey, people said they know they will be getting amidst a 10 to 20 percent increase in their one-year salaries. Therefore, their spending is based mostly on enjoyment. Each generation is different. The goods and services that the youth in China and India are interested in are definitely not the same as before. There areso many new technological advances that have come about. Todays generation is more about convenience, quality, and speed. Marketers these days have finally pass judgment out that in order to have the continuous interest of the youth consumers, they have to provide the proper goods and services. These goods and services may include music, technology, and fashion. The western-style al-Qaida of consumption is basically all about spending more money. For instance, most young people care more about having and upgraded popular phone, and a rather expensive car. To many of the youth, image is definitely everything. Since marketing strategies now are more in tuned with advertising in ways that the youths are accustomed to, it becomes easier to attract youth consumers. It is like this in both China and India. The U.S. is now doing the same things.I see so many opportunities for the U.S. companies. These companies could do so much more, especially when it comes to the youth. The youth rules everything these days. They are into fashion, music, and especially technology. Companies can play into these interests. If these companies could learn how to advertise better there business and gain would be booming.In conclusion, the youth in China and India are dominating. Companies are seeing an increase in profit because the youths in todays market are beginning to take over and the most significant component to successful market ing is to gain the loyalty of the youth. China and India are the top highly populated countries. And because of this, business and money is a slender better for them. The most significant component to successful marketing is to gain the loyalty of the youth.ReferencesShivakumar, G. (2014). India is set to become the youngest country by 2020. Retrieved April 21, 2014 from http//www.thehindu.com/news/ matter/india-is-set-to-become-the-youngest-country-by-2020/article4624347.ece World Population Statistics. (2014). Population of China 2014. Retrieved April 21, 2014 from