Business Research Methods Assignment Example | Topics and Well Written Essays - 1250 words

Business Research Methods - Assignment ExampleThe selective selective information that was gathered from the research completed is of great help to the comp whatever(prenominal). This is because the company is able to pinpoint their strong range like nodes satisfaction, loyalty to its products, and its products competitiveness in the market. This is very important in any organization in order to maximize the profits (Allan, 2007, p 45). In the first part of the call into question that aims to know how first the customers was attended to. Its observed that most of the customers this is approximately 62% seem to take a shit been attended to in less(prenominal) than 5 minutes. This is a ratio question that its goal is to establish an bring time. The therefore having more than half of the customers falling on the upper cut in terms of in time service its commendable. No one likes to deferment for service delivery we all hate quest .In the business world service delivery is key (Fraser, 1990, p 23). The second question in the research is also out to establish the almost exact amount of time that the customer gets responded to. As a company apple is trying to establish its competence in customer service when it comes to responding to their needs. more or less of the customers as well here seem to get their response in a span of less than 12 hours. It is all logical to know that customers especially if one is calling regarding problem with products provided by apple company among them phones which are an everyday use a 12 hour wait for them to attend and pull in a problem is long. Therefore the response shows that most of the customers get delayed service hence its in order for apple to improve on the above (Trochim, 2000, p 78). Referring to the third question in regards to the second question. We come across customers calling for all the varied reasons this includes warranty claim, more information on the products, web pages among others. Looking at t his in a customers point of view it understandably shows some sort of inefficiency. This is because when customer is calling to inquire about for instance there settings with the web pages and they get the response after 2 hours or so. The information they needed might not be of any help later .People ask questions to get direct answers to solve their problems according to philosopher Rene Decartes. While information gets to an individualistic not immediately it does not serve the intended purpose. Only 19% of the customers seem to have gotten the information in less than 2 hours (Fraser, 1990, p 76). According to the research we gather that those with problems with workality of the products, and service problem had to wait for the longest time. As indicated prior apple products are an everyday use therefore their failure to function or delayed fixing can cause an individual a job, money time, it has power redden to spoil a day and even break a relationship either personal or pro fessional. Apple customers as the research gathers are young people by young we are talking less than 40 year olds that is where the customer base is. The company has been able to detain this age host because of its products that are saying compatible with the age. This age comprises late teens this is where freshmen in college fall to the young entrepreneurs who are strain hard to climb the corporate ladder. Basically what this age comprises is the proverbial young and energetic. Therefore having established that apple company has the right information required to identify its strength and weaknesses among its customers (Trochim, 2000, p 57). The question that rates the customer service the research finds out the customer service at apple is rated very low that is it locomote below average. The customer service